I.T CERAMICHE HQ & Exhibition Hall, Foshan Interior, Chinese Exhibition Space, Architecture Photos
I.T CERAMICHE Headquarters & Exhibition Hall in Foshan
24 Mar 2020
I.T CERAMICHE HQ & Exhibition Halln
Design: Foshan Topway Design
Location: Huaxia Ceramics Exposition City, Foshan, China

I.T CERAMICHE is an Italian ceramic tile brand that pursues freedom, individuality, fashion and novelty. The project is the headquarters & exhibition hall of the brand. The design intends to blend Italian living aesthetics that features natural comfortableness, artistic taste and affordable luxury into oriental context, to endow the brand with unique romantic and artistic charm. 1F and 2Ffunction as product display, reception and leisure spaces, while 3F and 4F are used for working and logistics purposes.
Freely rotating cube-shaped blocks

The building is a four-storey construction. The architectural appearance is inspired by the popular “Rubik?s Cube”. Each floor is a box, which interactively rotates, together creating a twisting form that shows contradictory yet interdependent visual effects and highlights the mechanical beauty of the building blocks. Plain, heavy and dark cement bricks offer a strong visual contrast to the light transparent glass box, making the building “boxes” appear suspended in the air. The contrast between black and white, lightness and heaviness, void and solidness, together with the free plane and facade design, contri...