Every year the event It4Fashion, organized by PIN and Logislab, recalls to Florence the major european companies working in the new technologies applied to the fashion industry.

© Studio Lauria

Architects: Studio Lauria

Location: Manifattura Tabacchi, 50144 Firenze, Italy

Client: PIN and Logis Lab

Project By: Daniele Lauria / Studio Lauria

Area: 500.0 sqm

Project Year: 2016

Photographs: Studio Lauria

Collaborators: Caterina Fusi, Maria Chiara Fiordispino / Studio Lauria

© Studio Lauria

Every year the event It4Fashion, organized by PIN and Logislab, recalls to Florence the major european companies working in the new technologies applied to the fashion industry.
© Studio Lauria

This year the event was held in the spaces of the former "Manifattura Tabacchi", a tobacco factory  built between 1933 and 1940 probably under the project of Pier Luigi Nervi, the most famous italian engineer of the 20th century.

© Studio Lauria

In this post-industrial context the 5,000 square meters exhibition set up have been designed by Studio Lauria and have allowed the restoration of one of the pavilions abandoned since 2000, the last year of factory activity. The firm leaded by Daniele Lauria has a big experience in exhibition design and recovering a...