Italian modernist architecture informs Bottega Veneta store in historic Milan galleria
Fashion house Bottega Veneta has opened a boutique designed by its creative director Matthieu Blazy inside the Galleria Vittorio Emanuele II shopping arcade in Milan.
Bottega Veneta's two-storey store is distinguished by three primary materials: glass, Italian walnut and green Verde Saint Denis marble.
A spiral staircase greets shoppers at the Bottega Veneta store in Milan
This trifecta is applied in strict grids to evoke Italian modernism and provide an organising principle in the various rooms.
"There are different experiences of space in the store," said Blazy. "I wanted to express the idea of a domestic interior referring to Italian modernist architecture that contrasts with the aesthetic of a spaceship and to capture the intimacy and the imagination of getting dressed." Grids are used throughout the store to organise materials
From the galleria, shoppers are greeted by a dramatic spiral staircase made entirely from Italian walnut ? a material used throughout the interior as panelling, modular shelving and furniture.
Green marble is laid in squares across the floors, separated by strips of walnut and occasionally swapped for larger patches of dark green wool carpet.
Glass blocks are integrated into the walls and ceilings
Square glass blocks are similarly arranged into grids across walls and ceilings, illuminated from behind to produce a soft warm glow throughout the store.
Green leather chairs and benches are accompanied by custom rounded wood tables...
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