Ivanka Trump's clothing line secretly being sold under pseudonym
Ivanka Trump's self-titled clothing line has been relabelled and sold off under the name of Adrienne Vittadini, after the brand was dropped by a number of major retailers following her father's election as US president.
The claim, first reported by Business of Fashion (BoF), states that the womenswear pieces were being sold under the guise of a different label by licencing company G-III, and that this was being done without the knowledge of the Ivanka Trump brand.
G-III owns the right to manufacture and distribute Ivanka Trump garments, as well as other brands such as DKNY and Calvin Klein. According to BoF, the company was selling the relabelled merchandise to Stein Mart ? an American discount chain.
While Dezeen is awaiting confirmation and comment from both companies, G-III issued a statement to BoF acknowledging the claims ? but didn't clarify whether the pieces were also sold to other retailers.
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It is also unclear whether Adrienne Vittadini ? an American fashion designer herself ? or her licensing company Authentic Brands Group were aware of the switch-up. Dezeen has contacted both companies for comment.
"G-III accepts responsibility for resolving this issue, which occurred without the knowledge or consent of the Ivanka Trump organisation," said a representative for G-III to BoF.
"G-III has already begun to ...
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