In an age when companies of all types are seeking聽diverse and creative ways to achieve their goals, the traditional model of architectural practice appears to be increasingly old-fashioned. Last year, one of the most dramatic changes in the make-up of architectural practice was the foundation of product design firm BIG Ideas, an off-shoot of Bjarke Ingels Group, which is tasked with solving problems that are usually outside the scope of an architect's work.聽In this interview, originally published by Archipreneur in their "Archipreneur Insights" series as "Making BIG Ideas Happen Through Design With Jakob Lange," the head of BIG Ideas speaks to Tobias Maescher about the foundation of聽this entrepreneurial company聽and the value of keeping such close connections between a product design company and its聽parent architecture firm.
Jakob Lange | BIG. Image 漏 Flemming Leitorp

In an age when companies of all types are seeking聽diverse and creative ways to achieve their goals, the traditional model of architectural practice appears to be increasingly old-fashioned. Last year, one of the most dramatic changes in the make-up of architectural practice was the foundation of product design firm BIG Ideas, an off-shoot of Bjarke Ingels Group, which is tasked with solving problems that are usually outside the scope of an architect's work.聽In this interview, originally published by Archipreneur in their "Archipreneur Insights" series as "...