British designer James Shaw has renovated a shop for fashion brand Camper on London's Regent Street, which features a giant foot-shaped sculpture that functions as a till and a bench for trying on shoes.
Located in a ground-level room within a building on Regent Street in central London, the store reopened last week.
James Shaw has renovated the Camper store on Regent Street
Shaw redesigned the interiors to reflect the Mallorcan heritage of Spanish footwear company Camper ? a brand known for its bold and colourful creations.
The designer constructed a 3.5-metre-tall sculpture in the shape of an oversized foot, which was covered in terracotta-hued wool and positioned on the shop floor.
His design includes a jumbo foot
Visible from the street, the cartoon-like structure is multifunctional. It includes internal storage for products and a small booth that houses the till. Shoppers are also encouraged to perch on the jumbo toes while trying on shoes, making the foot a bench as well as a display unit.
Shaw also created recycled plastic furniture
"The foot is the key feature of our proposal. Somewhat surreal and unexpected yet fully connected to Camper's sense of playfulness and whimsy," said Shaw.
"Reflected in the fully mirrored wall, it appears as a giant standing in the middle of the store."
Walnut was used to make display units
The designer, who works predominantly with recycled plastic, also created lumpy yellow shelving made from extruded slabs of the ma...