Wide archways, vintage furniture and tropical plants feature in the first bricks-and-mortar shop for women's fashion brand ALC, designed by American architecture firm Janson Goldstein.
The ALC Soho store is located along Greene Street, alongside many other high-end clothing and design boutiques. Encompassing 3,000 square feet (278 square metres), the boutique is the first physical retail space for ALC ? a ready-to-wear fashion label that was started in 2009 by Los Angeles-based designer Andrea Lieberman.

Lieberman was born in New York City and studied at Parsons School of Design. The designer travelled extensively and worked as a celebrity stylist prior to launching her own clothing company.
The new shop, along with two others slated to open this year, represent her "ultimate vision" for ALC and enable her company to connect with its customers in person. All three stores are being designed by Janson Goldstein, a New York architecture studio.
"Each store is designed to draw from different parts of the brand's heritage, playing into the designer's bicoastal roots and world travels," the architects said in a project description. "Understanding that the materiality and colour of the store were preeminent, we began by assembling a range of materials that 'lived in the world' she was looking to create."
The Soho boutique serves as the brand's flagship location. The project was completed in four months, from the initial brief to opening day in April...