Promotion: the "rough, earthy textures" of tiles should be used to bring warmth and texture to every room in the home, not just the bathroom and kitchen, according to Japanese brand INAX.
In the UK and other northern European countries, tiles are traditionally associated with wet spaces such as the bathroom and kitchen.
INAX, a Japanese brand that was launched in 1924 to produce terracotta and tile products for the Frank Lloyd Wright-designed Imperial Hotel in Tokyo, wants to change this perception and encourage its customers to use tiles throughout the home and in retail, hospitality and office spaces.
Sentousai tiles are designed to play with light and shadow. Image above shows a range of INAX tiles
"With three-dimensional shapes, rough earthy textures and seemingly unusual and unique designs, all of which are not generally used in bathrooms and kitchens, you have a whole range of options to choose from to expand your ideas for designing your space," said INAX. INAX specialises in what it refers to as "artistic Japanese tiles" that feature textured surfaces and three-dimensional shapes that catch the light.
"The tiles offer a dynamic play of light and shadow, created through intricately designed shapes or carefully calculated differences in thickness," said the brand of its Japanese Tile World Collection.
The tiles in this collection, such as the Homura and Hosowari designs, incorporate traditional Japanese motifs and are made usin...