Jetlag Books pop up shop Beijing China, Chinese Bookstore Design Photos, The Cloud Architecture
Jetlag Books pop up shop Beijing Design
12 April 2022
Design: WIT Design & Research
Location: Beijing, People’s Republic of China

Photos by One Thousand Degree Image
Jetlag Books pop up shop, by WIT Design & Research
?The fact that the artwork does not remain creates an urgency to see it.?

—-Jeanne Claude
Zhenhua Luo, the director of WIT Design & Research, was invited to design a pop-up shop named ?The Cloud? based on the theme that ?A bookstore runs away from home? in December 2021. In this case, bookstores no longer bear too much responsibility to be an iconic architectural representation of the city.
Jetlag Books Pop-up Store in Beijing, China
Reverse thinking
Stop pursuing timelessness
No need to feel regret
Bookstores are facing challenges in the new area. At the same time, they need solutions to different problems. In this case, Jetlag Books, a pop-up shop, is proposed to attract the interest and attention of the public.
In December 2020, Luo was commissioned to design this space and he devoted six months to focusing on the concept of ?disappearing architecture?. This is in contrast to other designers who normally pursue the timelessness of architecture. The key point here is to draw attention to the disappearance of Beijing bookstores. As when Cristo and Jean-Claude drew attention to temporariness when the Arc de Triomphe was wrapped in Par...