Jewellery designs from New Designers showcase question normative gender roles
A necklace strung together from images of male nipples is among five projects from 2020 graduates selected by the organisers of the annual New Designers showcase to be exhibited in this VDF school show.
The students, who hail from different universities and courses across the country, have shared designs that exaggerate and subvert traditional notions of femininity and masculinity, predominantly through the medium of jewellery but also through embroidery and graphic design.
Their work was chosen from the more than 3,000 graduate projects that were set to be featured at the annual New Designers exhibition in London this year.
In lieu of a physical show, the event is taking place digitally this year, with standout projects from 20 students showcased at the Virtual Design Festival, where their work is divided into the four key themes of gender, nature, sustainability and bold, geometric prints. But even across these disparate categories, organisers say that students' work this year has been united by an increased concern for the environment, as well as for social and psychological wellbeing.
This can be seen in the five projects below, which are primarily concerned with issues of gender but also make a point of utilising recycled metals and ethically sourced gemstones in their production.
New Designers graduate show: Gender
Showcase: New Designers
Instagram: @newdesigners
Organiser: Upper Street Events
Event statement:Â
"New Designers, the UK's largest design gradua...
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