New York 2016: the latest designer to set up their own brand is Joe Doucet, who has launched a range of 3D-printed products by names including Claesson Koivisto Rune, Sebastian Bergne and Philippe Malouin.
New York-based Doucet teamed up with co-founders Dean DiSimone and Evan Clabots to launch the brand, called Othr, during this year's NYCxDesign festival.
Joe Doucet has set up his own design brand called Othr, following in the footsteps of other entrepreneurial designers including Stefano Giovannoni, Sebastian Wrong and Matteo Thun
"We are attempting to create the first well-designed consumer objects of the third industrial revolution," Doucet told Dezeen. "We are using the technology to disrupt the current supply chain involved in producing goods, not to create crazy new forms."
Related story: Matteo Thun becomes latest designer to launch own brand at Milan design week

He follows Stefano Giovannoni, Sebastian Wrong and Matteo Thun, who all launched brands during Milan design week earlier this year, as part of a growing trend for designers taking production and retail into their own hands.
"Designers love control," said Doucet. "The 'best' designers got there because they also posses a good business sense and are deep problem solvers."
Othr's debut collection features 12 small products, made from a range of materials including steel and porcelain, but all produced on 3D printers.
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