Dezeen promotion: Norm Architects' founding partner Jonas Bjerre-Poulsen explores the heritage and influence of Danish design in a short film presented by tap manufacturer Vola.
Titled Danish Design and the Future, the film is led by Bjerre-Poulsen, founding partner of Copenhagen-based studio Norm Architects.
Best known for its minimal aesthetic and earthy tones, the designer explains how Norm Architects has built on the traditions of Scandinavian design such as timeless aesthetics, the use of natural materials and modernist principles.
In the film, Bjerre-Poulsen shares his thoughts on the heritage of Danish design, as well as his own experience of growing up in Denmark and the ways in which design is embedded into the Danish culture.

"It's very difficult to describe exactly what Danish design is to me, because I've grown up in a society completely surrounded by it," Bjerre-Poulsen explains in the film. "I think that's maybe one of the reasons why Danish design is so popular, because its all over the place ? it's in public spaces, from lamp posts to way-finding systems ? it's always been state supported."
"Design is a strong part of Danish culture, which makes it very hard to look at from the outside," the designer adds.

Danish Design and the Future is the first in a series of short films that have been launched on Vola's new web-based platform called On Design.
The On Design platform aims to create thought-provoking content, displaying exce...