Designer Jony Ive's brand LoveFrom has created its first-ever outerwear line for fashion brand Moncler, featuring a magnetic button that lets users create different clothing combinations.
The LoveFrom, Moncler collection aims to combine former Apple chief design officer Ive's design skills with Moncler's technical knowledge.
The collection was designed by Jony Ive
"Who I work with has become more important to me than what I work on," Ive said. "Our collaboration has been wonderfully simple and joyful."
"We have learnt so much from each other and I am particularly happy this modest collection marks the beginning of a longer-term collaboration."
The core jacket comes in a yellow or off-white hue
Designed to be adaptable and layered, the collection is centred around a simple jacket. With the help of the Ive-designed magnetic Duo button, users can then add three different "shells" ? a field jacket, parka or poncho ? to customise the core jacket.
A poncho can be attached to the core jacket
Made from aluminium, brass, steel and a high-grade heat-resistant magnet, the button connects the different layers of clothing and has the logos of both brands engraved on its metalwork.
"The two elements fit together with a satisfying 'click' ? a sound Jony Ive became fixated with during the design process and that represents the attraction and partnership of LoveFrom and Moncler," Moncler said.

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