Australian designer Jordana Maisie has designed this shoe shop in San Francisco to look more like a storage room than a boutique.
Masie's eponymous studio designed the 80-square-metre shoe store in the city's Jackson Square neighbourhood for upscale Australian leather shoe company Feit.

Working with Feit's founder Tull Price, Maisie developed the concept for the store to reimagine the traditional layout of shoe shops. Rather than hiding storage, the brand's cardboard shoe boxes are stacked up in pale wooden shelves that run the length of the store.

"The simplicity of the Feit footwear and care packaging has been elevated as a design element, introducing a repetitive, rhythmic feature that focuses the design experience on the product," said Maisie. "The perimeter shelving system provides an enhanced level of service as stock is accessed without leaving the floor," she added.

San Francisco's Feit is the third US outpost that Maisie has designed for the company, after locations in two New York neighbourhoods. She has named each outpost as an installation and used the same simple suite of materials ? including mirrors, Baltic birch plywood and stainless steel ? applied in different ways.

New York's Nolita store, for example, is called Installation One: Raw Elements of Construction, and fragmented by wooden partition walls. The West Village location, meanwhile, is named Installation Two: Volume and Void and features display areas covered in vertical...