To create the visuals for Fraction's music video, director Julius Horsthuis used software that generates "unpredictable and infinitely complex shapes".
Horsthuis met the electronic dance act while they were both at a festival in the Netherlands. His artwork was showing in the same dome that Fraction ? AKA Eric Raynaud ? was performing, and the musician contacted him afterwards to suggest a collaboration.

The video is typical of Horsthuis' signature aesthetic, which involves using fractals ? geometric patterns ? to create hypnotic visuals.
"[Raynaud] called the music a 'slow morphing landscape made of noise and textures', and wanted to see an 'infinite zoom or slow metamorphosis'," the director told Dezeen.

"I thought this was interesting, and I knew why he has approached me ? I have a particular style. I felt confident that, after letting the music get to me and playing around, I would get something that he would like." As the music is without lyrics, Horsthuis opted not to follow a story and instead just went with the concept of change.

Throughout the video, a series of monochrome shapes are constantly morphing and evolving, something Horsthuis describes as a visual representation of the "morphing landscape in the music".
"I think this type of imagery would appeal to synaesthetic ? people who interpret music as shapes," he said. "You can also see music as colours, but for some reason I thought that the shapes were m...