London creative agency Justified wanted to create a "rallying symbol" when developing the visual identity for the Museum for the United Nations, which is designed to engage the younger generation.
The Museum for the United Nations: UN Live is a newly established creative organisation that aims to connect people to the work carried out by the United Nations (UN), in a bid to bolster climate action.
Based around the emblem of a blue fingerprint made in paint, Justified's new branding for UN Live was born from an initial brief to create a logo that can "transcend language, culture and religion" in order to speak to a global audience.

More specifically, the studio was given the brief to target a younger demographic ? something the UN had been struggling with up until now, according to Justified's creative director, Joshua Ogden. "The standard of design and visual stimulation is so much higher than it ever was before, so a corporate identity wouldn't sit right with the youth in today's climate," Ogden told Dezeen.
"Lots of companies are starting to realign to be more sustainable, transparent, and to have more authentic brand narratives, which is something that every brand should be adapting, because young people can just see through the bullshit now."

The organisation approached Justified with nothing but its name, Museum for the United Nations: UN Live, which couldn't be changed.
"If you can't change the typography and you can't ch...