JW Anderson fashion show in video-game arcade features clothing made from computer keys
British fashion brand JW Anderson channelled a "parallel world of people trapped in their computers" for its Spring Summer 2023 collection at London Fashion Week.
JW Anderson, the eponymous fashion house led by designer Jonathan Anderson, presented its Spring Summer 2023 collection on Saturday 17 September at the Las Vegas Arcade in London's Soho.
The collection was presented in an arcade in Soho
The collection was a comment on the human relationship with technology and consumerism and comprised a number of pieces that used material and silhouettes in a surrealist way.
The brand's show notes described the concept as: "A parallel world of people trapped in their computers, blending with keyboards and screensavers, exploring other dimensions. Nature filtered by the digital ego, becoming a personal collateral. The arcade, after all, is not just for gamers." It was a comment on a world trapped in technology
Giant computer keys adorned and interrupted block-coloured and purposely-wrinkled dresses, which were paraded between arcade machines.
One piece featured hundreds of computer keys from the now obsolete off-white desktop computers of the early noughties, which were lined in horizontal rows to form a halterneck top.
Sillhouettes, prints, materials and shapes had a surrealist look
Throughout the show proportions were oversized. A dress shaped like a plastic bag was tied at the shoulder and printed with an image of a child peering through a water-filled bag h...
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