JW Anderson makes a case for slow fashion with Autumn Winter 2018 collection
JW Anderson's London Fashion Week presentation combined both menswear and womenswear, as part the designer's effort to slow down the pace of fashion.
JW Anderson, the eponymous brand headed-up by Jonathan Anderson, presented its Autumn Winter 2018 collection on Saturday 17 February 2018, as part of this year's London Fashion Week.
Anderson, who is also creative director of Loewe, used the show to announce his plans to scale back the number of times his brand shows per-season.
The move comes as a bid to alleviate the amount of pressure that designers face in order to create up to six small collections a year, and from this point ? JW Anderson will only show two collections per year.
Anderson also took into account the way people shop these days, noting that gender boundaries are becoming more blurred when it comes to women's and men's clothing. By presenting both collections together, he hopes to simplify things for the consumer.
The collection itself was designed to be simple, making reference to the "great outdoors" with plaid shirts, military-wear and handkerchief skirts.
Many pieces were designed to be cross-seasonal, consisting of everything from sequinned dresses to cosy knitwear and leather trousers.
Some looks focused on a dropped-waist silhouette, while others referenced Anderson's trademark paisley print from his first ever collection.
Accessories saw the designer's signature bag updated to a low-slung satchel version. Outfits were completed with JW A...
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