K-Pop Headquarters, Seoul Mixed-Use Development, South Korea Mixed-Use Buildings, Architecture Project Images
K-Pop Headquarters in Seoul
15 Mar, 2022
Architects: UNStudio
Location: Seoul, South Korea

Photography: ©Rohspace
K-Pop Headquarters, South Korea
The South Korean music scene, otherwise known as K-Pop, is currently making huge strides in the global music industry. Popular with fans from Asia to the Americas, South Korean bands are currently topping the charts and selling-out stadiums. With its fingers on the cultural pulse and a social-media-savvy fandom, K-pop is currently taking the world by storm.

In 2017 YG Entertainment, the producers of K-Pop, invited UNStudio to design their brand new headquarter building in Seoul, which since completion has become a site of pilgrimage for fans hoping to catch a glimpse of their latest idols.
A new HQ for YG Entertainment in the megacity of Seoul

UNStudio?s design for the new headquarter building is inspired by YG Entertainment?s business and the music industry in general. The new building houses office spaces, meeting rooms and recording studios, all of which are strategically organised to take full advantage of the location and to provide YG Entertainment?s employees with the most uplifting and inspiring work environment possible.

The new HQ is located on a site that borders two very different worlds. To one side, it abuts a low-density housing area, while on the other, it faces a dense network of highways and bridges...