K11 Art House, China, HK Cinema, China Commercial Interior Development, Architecture Images
K11 Art House in Hong Kong
14 July 2020
K11 Art House in HK
Design: Oft Interiors
Location: K11 musea, Hong Kong, China

“New retail” has been a hot term in recent years. It is a business concept and simultaneously, a new way of living. As the concept of “new retail” evolves, traditional recreational locations such as movie theaters are also destined to undergo transformations.

In 2019, OFT was invited to work on the storefront design of K11 Art House, the flagship concept theater in K11 Musea. In this experimental project, OFT has used “Design + New Retail” as the core concept and has created Asia’s first alp life-themed cinema, setting an example for up and coming entertainment complex cinemas. The Future of Cinemas

K11 is not only a phenomenal art mall in Asia but is also the world?s first cultural-retail destination. As a maestro of integrating urban lifestyle, traditions, history, and geography multi-dimensionally, K11 musea is world-renowned for ?Revitalizing?, ?Retransforming? and ?Recreating? urban humanities, art, and culture.

How do we build a cinema that can create consumer resonance for a top-tier culture curator IP" OFT and UA believe that the key is to further develop K11?s brand DNA of art, culture, and retail. K11 musea’s multicultural lifestyle model has also brought new insight into the creation of future cin...