Dezeen promotion: Swiss brand Laufen and Italian company Kartell have relaunched a flexible set of bathroom fixtures including ceramics, furniture, faucets and accessories, with campaigns shot by two visionary photographers.
Named Kartell by Laufen, the collection comprises furnishings that can be combined in various ways to create open and adaptable spaces, challenging traditional bathroom designs.
The relaunch expands on the original range launched in 2013 by Laufen and Kartell, introducing new colours and finishes to suit the "widest spectrum of tastes".
The Kartell by Laufen range has been reissued and expanded, as shown in new photography by Oliver Helbig
"Iconic, functional Italian design meets the industrial rigour of a leading Swiss ceramics brand, giving rise to a collection that breaks down the boundaries and barriers of the bathroom," explained Laufen. "The new Kartell by Laufen catalogue offers a complete collection for the bathroom, marked by its innovative use of colour, based on the collaboration between two design companies, both excellent in their specific fields: Kartell and Laufen."
The collection comprises a mix of ceramic bathroom products and colourful polycarbonate accessories, which Helbig has captured in minimalist vignettes
To relaunch the collection, Laufen created campaigns with two photographers that have very different styles and approaches.
Along with the more traditional product photography by Oliver Helbig, who...