KayaKata creates "audiobook" of videos to accompany their hip-hop tracks
Tbilisi designer Max Machaidze and writer Zurab Jishkariani have produced animated videos to accompany nine music tracks by KayaKata, the hip-hop band they lead.
The videos accompany the tracks on the hip-hop duo's latest album, which they compare to audiobooks or graphic novels.
Each animated video has a similar format. A figure with its face obscured stands holding an implement in front of an inked calligraphy backdrop with the wind blowing around them.
Meanwhile, animals run across the screen from right to left. The animal silhouettes are made up of rapidly shifting collages of vintage print advertising.
"As a musical project, the animation loops resemble an inside look on the soul, an astral plane," said Machaidze, who is one half of KayaKata along with Jishkariani. The pair collaborated with Nick Sabanadze who produced all the beats for the tracks.
The musicians, who rap in their native Georgian, made the animations themselves and uploaded the resulting videos to YouTube.
"There were no professional animators involved in the project we did it on our own," explained Machaidze. "We look at all of this as the same process it is as much an art project."
The pair work across various different creative industries. Jishkariani runs a chatbot company and is the author of a bestselling science fiction book.
Machaidze recently designed a range of outsized jewellery made from found objects, such as tennis balls and industrial Soviet ceramics. He ...
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