Kevin McGloughlin uses "digi-cut" technique for Shit Robot music video
Music: facial features materialise from an ever-changing background of geometric graphics in Irish director Kevin McGloughlin's music video for End of the Trail by Shit Robot.
The management for Irish electronic DJ Shit Robot, AKA Marcus Lambkin, contacted the director to create visuals for the track, which features vocals by British musician and Hot Chip frontman Alexis Taylor.
"The brief was very open and loose," McGloughlin told Dezeen. "I was granted free licence to offer my own ideas for the clip."
His video focuses on Taylor's face, but the singer's features are depicted in layers of different graphical styles that morph between each other.
The fluid visage is spliced with coloured geometric shapes that flicker across, around and between the portrait during the three-minutes and 42-seconds film. "Through a kind of journey or 'trip', I wanted to represent a depth and complexity behind the eyes, a manifestation of growth and decay through an evolution of abstract thought," said McGloughlin.
"The song itself is so wonderfully abstract both lyrically and melodically that we felt an abstract approach to the visual would be fitting," the director said. "Lambkin is very experimental with his music videos and was happy to give the green light for this rather unusual route."
Related story: Red and blue graphics represent an emotional journey in Um de Nós music video
To create the visuals, McGloughl...
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