American fashion brand Kith has returned to the location of its first Manhattan flagship to open a women-dedicated store, in which olive trees grow up through display podiums.
The inaugural Kith Women Flagship in Soho opened last December at 644 Broadway, the same historic landmark building where the brand debuted its Manhattan retail offering in 2011.
Custom-built podiums run through the middle of the Kith Women flagship store in Soho
Previously the Manhattan Savings Institute Bank, the red sandstone and brick structure's exterior features wrought iron gates at the entrance and set the tone for the materials palette inside.
Kith founder and creative director Ronnie Fieg designed the interiors to include signature elements of the brand's retail concepts, but with adjustments to acknowledge its context. The main room displays apparel and accessories in walnut and brass-trimmed niches
"The ambiance exudes modern elegance with its warm and calming aura, constructed with materials like Venetian plaster, travertine, and rosa aurora [marble]," said the Kith team.
The spacious main room benefits from tall ceilings and an open floor plan, and presents Kith Women in-house and multi-brand ready-to-wear apparel against Venetian plaster and Kith monogrammed suede wallpaper.
In a room dedicated to footwear, shoes are presented on travertine shelves
Clothing is displayed on rails installed in walnut and brass-trimmed niches around the perimeter, with accessories like hats and b...