Dezeen promotion: architect and designer David Rockwell has used his experience in scenic design to create a range of office furniture for US brand Knoll, which allows companies to quickly reconfigure their workspaces as is often done during a theatre production.
Rockwell, founder and president of New York-based Rockwell Group, is renowned for his set designs for Broadway shows and movies, and won a Tony Award in 2016 for his backdrop for the musical She Loves Me.

He has now directed his expertise towards a collection of furniture for Knoll that can be adapted to create different "scenes and experiences".
Knoll executive vice president and director of design Benjamin Pardo decided that Rockwell would be the ideal partner for the collection considering his theatre background, and broad portfolio across the hospitality sector. Together they undertook years of collaborative research, investigating the needs of the contemporary workplace.
The team found that although group meetings and activities still take place in the office, many employees are increasingly undertaking individual tasks elsewhere, such as cafes, hotels and co-working spaces. Some are most productive when on the go, they discovered, while others thrive in bustling environments.
Therefore, to encourage workers to remain in the office throughout the day, Rockwell and Knoll came up with a solution that allows for the space to be easily adapted, and suit the needs of any employee at any given time.

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