French post office La Poste has introduced a stamp designed by Stéphane Humbert-Basset that gives off the scent of bread when scratched to celebrate the baguette.
The stamp has a "bakery scent", which was achieved through the use of microcapsules that are embedded within the ink of the stamps to provide the bread-like fragrance, reported French newspaper Le Monde.
The stamp has a "bakery scent"
"This scent is encapsulated," Damien Lavaud, printer at Philaposte, told radio station France Bleu. "We buy it from another manufacturer."
"And the difficulty for us is to apply this ink without breaking the capsules, so that the smell can then be released by the customer rubbing on the stamp," he said. La Poste is releasing 594,000 scented stamps
Designed by Humbert-Basset, the stamp for international letters has a print run of 594,000 copies and is sold in sheets of 15.
The illustrator also designed a one-stamp souvenir leaflet that's inserted into a three-fold card featuring a large picture of a baguette.

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According to La Poste, it created the stamps as the baguette is the "jewel of French culture".
"The baguette, bread of our daily life, symbol of our gastronomy, jewel of our culture," it said. "Bearer of culture and customs, the baguette is deeply rooted in the daily practices...