Movie: Land Rover chief design officer Gerry McGovern and Jean-Christophe Chopin of crowdfunding platform Born introduce the 2016 Born Awards in this movie filmed for the brand by Dezeen.
Courchevel, France
The Born Awards is an annual ceremony held in luxury resort Courchevel, France, which celebrates premium design across architecture, product design, art and fashion.
Jean-Christophe Chopin, Born CEO
"Born is an online market network, which helps small and medium brands get financing to develop their next new product," explains Born CEO Chopin in the movie.
"We are celebrating the best premium lifestyle creatives. All of these people had a great idea and realised it."
Range Rover Evoque Convertible
The Born Awards are supported by Land Rover and the ceremony coincided with the launch of the brand's new soft top Range Rover.
"We are doing the press launch of our new Range Rover Evoque Convertible and we are also here celebrating creativity with Born," explains McGovern.
Gerry McGovern, chief design officer at Land Rover
"All the award winners were given a Evoque Convertible to experience for a few days and give them a realistic impression about how these vehicles perform."
L'Apogée Courchevel hotel
The award ceremony took place at the L'Apogée Courchevel hotel, with awards handed out to winners in ten different categories.
Dragonfly Chair by Odo Fioravanti
McGovern, who served as the president of the jury this year, says ...