The new Range Rover Evoque is an example of "reductive design", claims Land Rover chief design officer Gerry McGovern in this exclusive movie Dezeen produced for the British car brand.
Land Rover unveiled its new Evoque car in London today. It is an update to the compact sports-utility vehicle (SUV) that the automotive brand launched in 2011.
The new Range Rover Evoque is an update to the original SUV that Land Rover launched in 2011The original Evoque is the smallest and fastest-selling member of the Range Rover family of luxury SUV vehicles.
Land Rover chief design officer McGovern claims that this success led to a design evolution, rather than a revolution, for the new car.
The new vehicle features the same distinctive sloping roofline and rising beltline of the original"The Evoque is a very important vehicle to us," he says in the movie, which Dezeen filmed for Land Rover at its headquarters near Coventry. "It has been our most successful vehicle, selling nearly 800,000 vehicles since it was first introduced into the market. So the challenge really was, given that the first Evoque was so successful, how do you replace it""
The Range Rover Evoque is the smallest member of the Range Roger familyThe new vehicle features the same distinctive sloping roofline and rising beltline that gave the original car a sporty, coupé-like appearance. But McGovern says the new design is cleaner and more refined.
"We've maintained the overal...