Dezeen promotion: LARQ, the Californian company behind a self-cleaning water bottle, has launched the "world's most innovative" pitcher that cleans water with ultraviolet light and has a plant-based filter.
Like with the bottle, which won product of the year in Dezeen Awards 2019, LARQ created the pitcher as part of its mission to provide clean drinking water sustainably, while working to omit plastic pollution caused by bottled water.
The LARQ Pitcher was designed to provide filtered tabletop water without the build-up of contaminants found in typical water pitchers.
"The LARQ Pitcher furthers our mission to lower dependency on single-use plastic while providing the healthiest hydration option for our customers," said LARQ co-founder Justin Wang. "Our foray into the home is the next step in bringing sustainable, clean, and safe water to more people by making it accessible across all of our daily hydration needs."

Along with filtering the water, the LARQ Pitcher uses UV light to purify water once it has passed through the filter. LARQ claims this makes the product the "world's most innovative water pitcher".
The UV-C light is in the 280-nanometre range, the same that is used in LARQ bottle, which the company said eradicates almost all harmful and odour-causing bacteria and viruses.
The system works to removes 90 per cent of lead, chlorine, mercury, cadmium, copper, zinc, volatile organic compounds (VOCs) and Radon from the water.
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