Lee Broom to showcase Optical lighting collection with "surreal roadshow" in Milan - architecture and design

Lee Broom to showcase Optical lighting collection with "surreal roadshow" in Milan



Milan 2016: British designer Lee Broom will recreate part of an Italian palazzo inside a delivery van for a travelling installation to showcase his latest 90s-inspired lighting collection.

Broom's Salone del Automobile installation will be an all-grey recreation of part of a palazzo inside his studio's everyday delivery van, complete with corinthian columns and stuccoed details.
The van will drive from London to Milan where it will move to various locations during the design week, including Brera Design District, Spazio Rossana Orlandi, ZonaTortona, San Gregorio Docet and Ventura Lambrate.

Dezeen will be collaborating with Broom to document the installation and its journey around the city, including a Broom and Dezeen party on Tuesday night.
Related story: Lee Broom's fake department store installation opens in Milan

Broom described the project as a "surreal roadshow". "While deciding where I should exhibit I thought 'what about everywhere"'" he said. "My designs are often surreal and the idea behind the installation is to see something unexpected ? a captivating optical illusion."

From the outside, the van will appear as it normally does with the installation revealed when the back doors are opened. An illuminated floor will help make the effect more dramatic.
Broom's new Optical lighting collection of floor lamps and pendants will be displayed inside. The globe-shaped lights feature a pattern of black stripes ...
_MFUENTENOTICIAS dezeen
_MURLDELAFUENTE http://www.dezeen.com/

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