Leeds United Football Club is to reconsider its new crest, after complaints from fans led to more than 50,000 people signing a petition urging for it not to be used.
Revealed yesterday, 24 January 2018, the updated logo swaps the club's initials for its full name. It features a torso with a fist placed against the heart ? depicting a gesture known as the "Leeds Salute" that is widely associated with the club.
But in under 24 hours, the logo received ample criticism from fans ? despite the club claiming it had undergone a rigorous design process that lasted six months and saw over 10,000 people affiliated with the club consulted.

On the same day, a petition set up by Leeds fan Steven Barrett urging for the logo not to be used gained over 50,000 signatures by 7 pm. "The volume and depth of opinions expressed reinforced the level of passion our fan base has for our club," said a statement released by the football club. "While the current board of directors are custodians of Leeds United the fans will always be at the heart of everything we do, and you will be listened to."
"We conducted thorough research into the desire for a change to the crest to symbolise a new era for the club. However, we also appreciate the need to extend the consultation with supporters and we are committed to working with you to create an identity we can all be proud of," it continued.

REVEALED: The inspiration behind the Leeds United badge.

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