LEGO House | BIG
Arch2O.com
Arch2O.com - Architecture & Design Magazine
BIG-Bjarke Ingels Group and LEGO bring the toy scale of the classic LEGO brick to architectural scale with LEGO House, forming vast exhibition spaces and public squares that embody the culture and values at the heart of all LEGO experiences.
Courtesy of BIG – Photography : Iwan Baan
Designed by BIG and COWI, LEGO House is an experience hub for LEGO fans of all ages, as well as an architectural landmark and a significant step towards the city?s goal of making Billund the Capital for Children. The construction of the 12,000 m2 LEGO House commenced in 2014, replacing the former City Hall building with support from three generations of the LEGO family and Billund City Mayor Ib Kristensen. Courtesy of BIG – Photography : Iwan Baan
?All activities in the house are related to our LEGO philosophy that learning through play promotes innovation and creativity. Play runs through the LEGO Group?s DNA, and it is really brought to life in LEGO House. Everything from experience zones and outdoor areas to our restaurant concepts is based on play and creativity, so no matter what you do in LEGO House, it will have something to do with playing.? Jesper Vilstrup, LEGO House CEO.
Courtesy of BIG – Photography : Iwan Baan
Due to its central location in the heart of Billund, the 23 m tall LEGO House is conceived as an urban space as much as an experience center. 21 overlapping blocks are placed like individual building...
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