Leta and Wade reveal their "purposeful eclecticism" in five zany projects
Brooklyn design duo Leta and Wade are out to show how design can be more fun. The pair talk Dezeen through five of their favourite projects, ranging from a series of idiosyncratic couple portraits to an alternative Valentine's Day party.
A married couple, Leta Sobierajski and Wade Jeffree "do almost everything together". Their work brings together graphic design, web design, photography, art direction and branding.
"We don't really know what to call ourselves," explained Jeffree. "We do so many things and we don't really have set roles."
"Basically we're just total goofs who want to have a good time while we're making our work," added Sobierajski.
"We're just total goofs"
The pair presented a selection of their projects at the Design Indaba conference in Cape Town earlier this year. During the talk, they described their approach to design as "purposeful eclecticism". "I think we aspire towards creating an environment and an atmosphere, as opposed to just delivering a brand or a logo, giving something that really encourages a feeling," Sobierajski told Dezeen. "We just want to make sure that things aren't staying stagnant."
Jeffree added: "I guess we're just trying to build more holistic worlds for people that are inspired by our world."
Here are five projects that Leta and Wade think best encapsulate their diverse approach:
Complements
The first project the pair worked on togethe...
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