Levi's has accused French fashion brand Kenzo of copying the famous red tabs of its jeans.
The denim brand filed a trademark infringement lawsuit on 6 April 2018, protesting Kenzo's use of red tabs on the pockets of trousers.
Levi's alleges that the small loops of fabric, which feature in a collection modelled by pop star Britney Spears, are too similar to the ones it has used on its garments for decades.
It claims that Kenzo's usage could cause "incalculable and irreparable damage" to its reputation and sales.
Levi's has accused Kenzo of copying the iconic red tabs used on its jeans pockets in its most recent collection, modelled by Britney Spears
Levi's first introduced the "Tab Device" in the 1930s, to distinguish its products from the hundreds of other denim labels on the market. Typically appearing on the inside seam of a back right pocket, the tabs have been created in a number of colours and iterations over the years.
The brand argues that Kenzo's use of the tab could be could be confusing for customers.

According to Reuters, Levi's has sent Kenzo numerous cease-and-desist letters calling for the brand to revise its design, but the brand has "not complied".
Levi's is now seeking compensation for lost profits and damages, and is calling for a halt on the sales of the items in question.
The complaint, as reported by Reuters, includes a statement made in 1936 by then-sales manager Christopher Lucier. It states that "no other maker ...