South Korean electronics company LG has integrated electronic fans and HEPA filters into a face mask, in order to turn it into a wearable air purifier.
Unveiled at the IFA Berlin tradeshow, the release will make LG the latest in a slew of companies including Adidas and Burberry that have made forays into face coverings in recent months.
This comes as several countries, including the UK, have made face masks mandatory in communal spaces like shops and on public transport to help stem the spread of the coronavirus.

As an extension of LG's PuriCare line of air purifiers, the design features two fans, one on each side of the face, that circulate fresh air into the mask.
The air is cleaned using H13 HEPA filters, which can block 99.95 per cent of airborne particulates as small as 0.1 microns.
According to LG, the product was designed to resolve "the dilemma of homemade masks being of inconsistent quality and disposal masks being in short supply".
"At a time when consumers are seeking ways to make life safer and more convenient, it's important that we're able to offer solutions that add measurable value," said Dan Song, president of LG's home appliance and air solutions arm.

The coronavirus is approximately 0.125 microns in diameter, meaning it technically falls within the catchment area of the mask's HEPA filters.
However, the brand has made no claims about whether the design could protect the wearer from being infected with the coronavirus or whether the ...