Local studio Lissoni Architecture has expanded the Design Holding flagship in New York City, creating an entirely new floor outfitted with light displays and curving metallic installations.
Lissoni Architecture, the US branch of Italian studio Lissoni & Partners, created an entirely new second floor and redesigned a portion of the first floor for the Design Holding showroom, which displays furniture and lighting brands including B&B Italia, Flos, Louis Poulsen, Maxalto, Arclinea and Azucena.
Lissoni Architecture has created an expansion for the Design Holding showroom in New York
Lighting and design elements from the brands were distributed across the second-floor space, spread out amongst vertical stone-clad panels, transparent, metal showcases, and curving chrome benches and walls. Each area of the floor was dedicated to a specific brand and the interior architecture was tailored to each brand's identity, according to the studio.
The project encompasses a new second floor and an expansion and redesign of the first
"We wanted to share the melting pot attitude of New York City where everyone and everything can blend together holistically so we went to the essence of the iconic brands," said Lissoni Architecture founder Piero Lissoni.
"[We highlighted] their DNA and proposed a common ground that could host and enhance the design codes of each identity."
The studio created dedicated areas for brands including Flos and B&B Italia
For lighting br...