Local Studio clads 1930s office building in pink and green tiles to create design hub in Johannesburg - architecture and design

Local Studio clads 1930s office building in pink and green tiles to create design hub in Johannesburg



Local Studio has renovated a 1930s office building in the inner city suburb of Braamfontein to create the 99 Juta Street hub for creatives in Johannesburg, South Africa.
Johannesburg-based architecture Local Studio worked with industrial design studio Dokter and Misses to renovate the former office at 99 Juta Street in Braamfontein ? an area that is becoming known for its strong ethos of urban renewal and has seen a recent influx of cafes, restaurants and shops.

The building's existing symmetry leant itself to the creation of four showrooms on the street-facing facade, including one for Dokter and Misses, which lead the interior design of the project.
Along with Dokter and Misses and furniture designer Joe Paine the building also houses a number of pop-up spaces where designers can showcase their work for short periods of time.
"99 Juta is a cultural building more than a retail building as it showcases the best of Johannesburg design in a part of the city that is relatively undeveloped and explored," explained Local Studio founder Thomas Chapman.
"Many visitors to the building aren't there to buy products necessarily, but rather to experience something new and exciting in the city."

Above the studios is a large exhibition space, while a gin bar has been built on the basement floor.
"The top floor is serviced by the goods elevator so it can function as a large exhibition space for design," said Chapman. "Ordinarily it is used for ev...
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