Loewe creative director Bodo Sperlein has revealed his latest attempt to "de-geezer the TV" with the Bild X concept, presented this week at consumer electronics show IFA Berlin.
The Bild X has a display that is ultra-thin and slightly flexible ? features that are enabled because its electrical components are hidden away separate to the screen.

Its also made possible by the use of OLED (organic light-emitting diode) technology, which produce significantly thinner screens than were possible with LED or LCD.
OLED is the most popular type of display among high-end televisions launching at IFA 2017.
Sperlein ? a London-based designer who has been creative director of German electronics brand Loewe since 2016 ? believes OLED offers a chance to "radically alter the aesthetic of TVs", in a similar way as the switch from cathode ray tube displays to flat screens in the 2000s.
"The OLED foil takes TV design to another level," said Sperlein.
Rather than using the thinness of OLED to hide the television set within its surroundings, though, Sperlein and Loewe aim to create devices that serve as a "dramatic focal point" within a room.

It follows on from the Bild 9 design the brand launched earlier this year. Referencing Bauhaus and art-deco styles, Sperlein called it an effort to "de-geezer the television".
Its successor, Bild X, has a display suspended within a thin, gold-coloured metal frame by magnets. Sperlein claims the des...