London design trade fair 100% Design will rebrand as Design London in time for London Design Festival 2020, and move from Olympia in the west of the city to the new Design District in Greenwich.
The newly named Design London fair will take place for the first time from 16 to 19 September 2020, as part of this year's London Design Festival.
The fair, which has been owned by Media10 since 2012, will be curated thematically, and like its predecessor 100% Design, will feature a programme of talks.
"It is an incredibly exciting time for design in the capital," said Media10 CEO, Lee Newton. "Design London will showcase a highly curated selection of brands, each of which produces groundbreaking and original products."
Name aligns with other Media10 fairs The change in name will align the design fair with the three other fairs around the world run by the Essex-based media and events company.
Each of Media 10's fairs ? including Design Beijing and Design Joburg ? is now named after the city where it takes place. The company also founded Design Shanghai, which announced last week that it would postpone its March event due to coronavirus, and is now under new ownership.
The fair will take place at Magazine London in Greenwich
The name change also "furthers the potential to open other design fairs internationally" following the same format, according to Newton.
After five years at the Olympia London exhibition centre in Hammersmith, west London, the newl...