Berlin-based Look Labs has created a digital fragrance using near-infrared spectroscopy to create a digital reflection of the scent, which has been encoded as an NFT.
Look Labs recorded the molecular wavelengths of a perfume named Cyber Eau de Parfum to make a digital artwork, which is backed by a non-fungible token (NFT).
"Look Labs translates the scent of Cyber Eau de Parfum into an NFT artwork making it the world's first digital fragrance," explained the studio.
Look Labs created a digital reflection of the scent
The physical Cyber Eau de Parfum is a unisex perfume that will be launched later this month.
Alongside the scent, Look Labs created 10 digital artworks backed by NFTs, which act as blockchain-based certificates of authenticity. Digital scent is "extracted digital reflection of a physical scent."
To create the artwork the studio used near-infrared spectroscopy (NIRS) ? a method to measure the molecular vibrations of physical objects ? to extract the wavelengths of the perfume, bottle and label.
The NIRS produced a reading of the perfume, which was recorded in form of spectrum data to detail the molecular makeup of the perfume.
Look Labs incorporated the data into a limited-edition digital artwork that was created in collaboration with Montréal-based digital artist Sean Caruso.
The fragrance was inspired by science-fiction and has woody and zesty notes
"The digital scent is the so-called extracted digital reflection of a physical s...