Oscar Niemeyer?s modernist icon, the Niterói Contemporary Art Museum (MAC) in Brazil, recently played host to the Louis Vuitton 2017 Cruise Collection showing. The show coincided with the museum's 20th anniversary, marking its reopening after extensive renovation. The remarkable nature of the building has drawn crowds to the outlying site, across the Guarana Bay from Rio de Janeiro, since its inauguration in 1996. The convergence of the fashion community to the landmark shows its smaller scale Bilbao effect in force.

Oscar Niemeyer?s modernist icon, the Niterói Contemporary Art Museum (MAC) in Brazil, recently played host to the Louis Vuitton 2017 Cruise Collection showing. The show coincided with the museum's 20th anniversary, marking its reopening after extensive renovation. The remarkable nature of the building has drawn crowds to the outlying site, across the Guarana Bay from Rio de Janeiro, since its inauguration in 1996. The convergence of the fashion community to the landmark shows its smaller scale Bilbao effect in force.
Courtesy of Louis Vuitton

The building?s form is often described as futuristic and space-like, and perches atop the rocky cliffside allowing full panoramic views of the Guarana Bay. The iconic swirling red-carpeted ramp, which bridges the elevated museum to the paved ground proved the perfect catwalk, coming alive with the rhythmic procession of models. Spectators were arranged in twisting rows, extendin...