Swedish maker Love Hultén has collaborated with the country's Way Out West music festival to create the Future Fan Stage for an audience of sperm and eggs awaiting IVF.
The Future Fan Stage combines elements of laboratory equipment and live music staging, with sound-reactive light effects, a performer represented by a reservoir of "dancing" ferrofluid, and racks of test tubes making up the crowd.
The stage is an initiative of the Way Out West festival, which wanted to bring attention to the importance of growth in the live music scene.
The idea came from one of the festival's collaborators, the creative agency NORD DDB, after it found a study that showed that music improved the fertilisation rate during the process of in-vitro fertilisation (IVF). The Future Fan Stage is meant to highlight the importance of live music
"We thought it would be cheeky to do something based on this," Way Out West project manager Kimmie Winroth told Dezeen.
"If music can be so powerful at that stage, it surely underscores its importance and the need to keep the music scene alive."

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To realise the stage concept, the festival brought in Hultén, who is known for his one-off crafted synthesisers and other technological objects.
Hultén's design encloses the stage within an all-white console inspired by various medical equipment.
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