A sofa, dining table and bed furnish this shop for luxury sleepwear in Brooklyn, which was designed as a "celebration of the home" to reflect its cosy pieces.
The 1,100-square-foot (102-square-metre) Williamsburg space is the latest outpost of the Lunya, a brand that produces chic clothing suited to relaxing at home as well as wearing in public.

All of Lunya's shops, which include locations in Manhattan, Los Angeles and Boston, are designed in-house. They are called Bedrooms, rather than stores, to reflect the relaxed style of the clothing.
"There's such a natural intimacy that actually doing a retail store felt too cold," Ashley Merrill, who founded Lunya in 2014, told Dezeen. "It felt somehow off with what we are trying to do."
"I'm in sleepwear," she added. "The celebration of the home is a real thing for me, so it all feels really natural."
Lunya Williamsburg is laid like a studio apartment rather than a traditional retail store, featuring a lounge and a dining room, with a bedroom in the rear. Clothing racks wrap the perimeter, instead of being the centre of attention.

"No person's bedroom looks like another person's," Merrill said.
"So we didn't need to have it be a cookie-cutter," she added. "Our clothing can live in a lot of environments."

The store features a white-on-white aesthetic with concrete floors and a lot of back accents. A zig-zag wall is lined with roofing material, while...