Chinese automotive brand Lynk & Co is set to launch a subscription service in Europe in 2020, which will disrupt the car industry like "Uber has changed the taxi industry", according to company CEO Alain Visser.
Visser says Lynk & Co wants to change an industry that has been "doing the exact same thing for 100 years", by launching its Netflix-style service for cars in Europe.
"Spotify has changed the music industry, Apple has changed the model phone industry, Airbnb has changed the hotel industry, Uber has changed the taxi industry, Netflix changed the broadcast industry," Visser told Dezeen, in an interview at the Auto Shanghai motor show.
"We may be arrogant ? or let's say ambitious ? enough to say, why can't we be the ones that can change this industry"" Lynk & Co is world's fastest growing car brand
Lynk & Co was launched by Chinese car manufacturer Geely, using technology developed by sister company Volvo, in 2016.
The company is already selling cars in China under a traditional retail. In 2018 it sold over 120,000 vehicles, making it the world's fastest growing car brand.
Lynk & Co's subscription model will launch with its 01 model
However when it launches in Europe, its cars will be primarily available on a monthly subscription, as the "the world doesn't need another car brand," explained Visser.
"We will not promote nor even communicate prices of our vehicles. We want to com...