Dezeen promotion: Made.com has developed an initiative to help emerging designers bring their projects to market.
TalentLab is a crowdsourcing platform that allows Made.com to launch products by up to 200 up-and-coming designers each year.
TalentLab entrants so far include a minimal clothes stand by Alvaro Diaz Hernandez
Aspiring designers are invited to submit their proposals to the TalentLab platform. If their design gets shortlisted, it will be presented on the website.
Made.com customers are then able to vote for designs they are interested in by pledging a refundable deposit of between £10 to £30. The designs with the most pledges are put into production and will be listed on the Made.com website for customers to purchase.
The designers will be paid royalties in line with the percentage that Made.com pays all of its existing professional designers. Also available to back is a clock-cum-key holder by Studio Memphis
"We know that there are many adventurous, innovative ideas in the world that never get brought to life," said Made.com design director Ruth Wassermann.
"TalentLab will help shine a spotlight on creativity, helping designers get a foothold in the industry and helping customers get their hands on new bold designs."
Other highlights include a floor lamp that doubles as a storage hanger
Shortlisted designs currently available to back range from a minimal clothes stand by Alvaro Diaz Hernandez to a clock-cum-key holder by Studio Memphis.
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