Multidisciplinary design studio Services Généraux has created a series of renderings that reimagine the interiors of a dilapidated home in the French countryside.
The project ? which is aptly named Maison, after the French term for "house" ? is the first time that Services Généraux has created a purely conceptual project.
Until now the Paris-based studio has largely created installations, imagery and video content for notable fashion labels such as Nike and Louis Vuitton.

"It turns out ? as no surprise ? that designing and decorating a full residential house for yourself is an outstandingly personal work to achieve," said the studio's founders, Antoine and Valentin, who avoid revealing their surnames or faces.
"It's not about spaces and objects at that point, it's about moods, atmospheres, lifestyle and intimate choices about daily life," they told Dezeen. "We often hear that we are an overly discreet and disembodied studio; well now we went all in."

The idea for Maison arose after the pair took a trip to Correze, a district in the south-west of France, and stumbled across the time-worn ruins of a farmhouse.
Nestled amongst a hundred-hectare estate that's blanketed with trees, the structure had just a couple of crumbling gabled walls left intact.
One of them now forms part of the facade of the imagined home. The rest of the exterior is crafted from uneven layers of light-hued concrete that the studio hopes highlight the irregula...