Michelle Obama has warned Apple that it will miss out on a major market if it doesn't hire more women, during a speech at the company's Worldwide Developers Conference.
Obama spoke on Tuesday at the annual event in San Jose, California, alongside Lisa Jackson ? the company's vice president of environment, policy and social initiatives.
The talk wasn't accessible to the press, but a video streamed on Periscope reveals parts of the discussion where the former first lady of the United States stressed that the technology sector must hire more women.
"Who are you marketing to"" Obama said. "Who do you think is going to use these apps" If women aren't at the table, you're saying you don't really care about my dollar. You're going to miss a lot of what I want because you don't really know me."
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According to Apple's website, the company's workforce is currently only made up of 32 percent women ? although this is a 10 percent increase on the previous year.
Some critics pointed to this underrepresentation of women in 2014, when Apple released a Health app that tracked dozens of variables, not one of which was the menstrual cycle.
CNN reported that Obama ? an advocate of women's education ? also addressed the issue of young girls "walking away" from science and technology subjects, even though...