Dutch studio Marcel Wanders has created a white, patterned screen for a Louis Vuitton menswear store in Miami that was informed by the luxury brand's leatherwork and iconic monogram.
Located in the heart of the city's Design District, the store opened in December 2021 during Design Miami.
While the building and interior design were handled by the company's in-house team, the Amsterdam-based studio of Marcel Wanders created the exterior screen, dubbed the Diamond Facade.
Marcel Wanders created a latticed screen for the store
In addition to Miami's modernist architecture, the design draws upon an earlier product created by Marcel Wanders for Louis Vuitton ? the Diamond Screen room divider, which is part of the brand's Objet Nomades collection. The partition was unveiled in 2017. "At that time, we wanted to create, from a single hexagonal module, a standing room divider, as well as an entire hanging modular system that could be used as an interior feature for the LV store," said Gabriele Chiave, the design studio's creative director.
The design was informed by Louis Vuitton's iconic monogram
To conceive the module, the studio assessed the qualities comprising the LV brand and zeroed in on its leather craftsmanship ? in particular, the leather straps on its iconic bags.
"With these straps, we began to explore shape to create a module," the studio said. "This is how the hexagonal module found in the pattern was created."
"It also refers to the ...