Graphic designer Margaret Calvert has created a watch for Mr Jones Watches based on the roadsigns she created for the UK's motorway network.
Called M1, the watch designed for Mr Jones Watches is named after one of the UK's first motorways, which was opened between 1959 and 1968 and featured signage designed by Calvert.
Margaret Calvert has designed the M1 watch for Mr Jones Watches
As head of signs for Britain's roads, Calvert oversaw the redesign of the road signage system in collaboration with graphic designer Jock Kinneir.
This included the blue and white motorway signage that informed the M1 watch and is still in use today. The circular watch face has a blue background with the hands shaped to look like the signs' direction arrows. The watch was informed by motorway signage
"This watch puts all the emphasis of the design on the hands and that's not normally how a watch is," said Calvert.
"The hands don't usually have that prominence."

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The watch's design aims to follow the simplicity of Calvert's roadsigns while adding a depth achieved by the laying of the hands.
"What I like about it is the 3D element of it ? because of the build-up of one hand on top of the other you get shadows and richness," she explained. "To strive for absolute simplicity is what it's all about."

The blue face and white hands look ...