The new flagship store for Massimo Dutti is located on Presidente Masaryk Avenue, one of the most prestigious streets in Mexico City. Home to leading brands, it is considered the[...]

© Jaime Navarro
The new flagship store for Massimo Dutti is located on Presidente Masaryk Avenue, one of the most prestigious streets in Mexico City. Home to leading brands, it is considered the city?s ?golden mile? and has recently undergone a makeover to improve its urban qualities.
© Jaime Navarro
With the goal of turning the building into a veritable work of architecture that serves as an aesthetic reference point within this exceptional context, the scale and design of the project reflects a desire to integrate it into the Polanco neighborhood.
The building façade is designed to match the formal landscape of heights and voids found in the zone?s historical architecture. The rhythm of rectangular modules is formed by an orthogonal metal structure, while the texture of the façade is a screen inspired by a reinterpretation of the traditional wrought iron railings of Polanco. The screen generates a series of rectangular niches that are randomly repeated within the orthogonal mesh. © Jaime Navarro
This is a lively and flexible architecture, thanks to the strong connection between interior and exterior. Each of these niches becomes a window, showcase or closed element, depending on the internal use. This system is only interrupted by the sheet of glass that frames the principal entrance, wi...